Instagram has over 800 million monthly active users on its platform in many different areas of the world. Compared to Facebook and Twitter, Instagram offers less competition and more of an engaged audience through its innovative features and evolving algorithm.
This gives businesses the opportunity to market their services and products to their targeted audience on a fixed advertising budget or without the face-to-face word of mouth. Whether you are managing your business Instagram account or you’re considering of outsourcing, here are five tips to level up your Instagram account today!
1. Switch your Instagram account from Personal to Business
By switching over to a Business Instagram account — you will enable so many features. These features include analytic insights, the ability to sponsor your posts to reach more people, sharing your IG story to Facebook stories, and so much more!
2. Audit your Instagram Bio
What is your Instagram bio telling your audience? Provide a clear definition of your brand, business, or organization. What services are you providing? If you have located at a physical address, is that address included in your bio? Be straightforward with your audience, emojis are cute but what does it mean?
Here’s an example of what not to do:
Here’s a better example:
Includes: Website, Address, Phone Number, Email
3. Take time to respond to comments
Instagram isn’t just about posting & going ghost. It’s also about ENGAGEMENT. Set aside about 30 minutes a day to really dive into your followers’ comment section. Respond. You should engage as much as you expect your audience to engage with your business account. It may seem like very tedious but this will give your brand a personality your audience will grow to love.
4. Find hashtags that work and stay away from banned hashtags
A banned hashtag is a hashtag blocked by Instagram for explicit content posted by other users. There are many apps out there for researching hashtags. You want to ensure that your hashtag game is STRONG. This will allow for other accounts that aren’t following you, to find your posts & engage. The ultimate goal is visibility and engagement — remember those two words and your business account will skyrocket.
How do you know if your hashtag is banned? Here’s an example of a banned hashtag:
#beautyblogger #curvy #boho
5. Invest in quality photo and video content
QUALITY PHOTOS ARE A MUST. Just because you’re lounging around in your sweats & t-shirt, doesn’t mean you can’t find quality pictures for your feed. People love pretty photos on Instagram (that’s what gets all the likes). So grab a friend, head to MAC for your $50 makeover & get to snapping.
If you are selling products — invest in a lightbox via Amazon, use natural lighting & a clean background for the best quality photos. Use a flat lay setup to show off your items and create multiple social media posts with different looks.
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