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"What I'm Reading" with Brad Gordon

What two books did you choose?

48 Laws of Power by Robert Greene and The Secret by Rhonda Byrne

What significance do they have to you?

Well “The Secret” is about the Law of Attraction, you know, speaking things into existence and understanding the power of the things that you speak into your life. I’m the person that pays attention to energy, and I wholeheartedly believe that we do speak things into our own life, whether they’re good, bad, or indifferent. Let’s say if you woke up today and say “You know what?  I’ma overcome any obstacles that come my way.” Well, I don’t think that we realize that when we ask for something, we are asking for both sides of it. So as that individual was professing that the were going to overcome said obstacles, they also spoke those obstacles into existence.

So the book is just about being thoughtful and understanding of what you’re asking for.

“The 48 Laws of Power” is a really good book. It’s kind of a guide on how to operate in the world professionally. Not all of the laws are things that you 100% agree with but, overall, it’s a good read. Especially if you’re a person that isn’t a very straightforward person. Some people are just naturally born very matter-of-fact, they can be professional and very shrewd and to-the-point. Some people need more of a guide on how to operate and maneuver in the business world.

For African Americans in this day and age, a lot of us are the first to do certain things in our families. For example: for those of use who choose to be self-employed, in a lot of our families we don’t have entrepreneurs. At most a lot of our families have hobbies or side hustles. They make t-shirts or bake, etc. So it’s hard to come across mentors that can give us the blueprint of how to function and how to stay financially solvent. The more stuff we can read, the more relationships that we can make with other people that are of that walk of life, that have the same ambitions. Those kind of things help.

So how do you apply them yourself?

What you learn from “The Secret” is not just a business thing. It’s a concept, mindset and there are practices that I applied to life from top to bottom. Just being clear and really understanding what you what you are looking for and accepting that “Hey, this is what I said I’m looking for, God is going to do his part.” That’s exactly what you wanted, so be prepared when you get it. And again, there’s two sides of the coin. You know a lot of times in life, we don’t seem to be preparing. A friend of mine said “The same seeds that you plan for your success will also grow your enemies.” You get the success, but you also get problems that come with that elevated success. You also get the additional stress. That’s just life though, no matter how perfect the situation.

Everything in life comes with balance. There is no light without darkness,and you get both of them. Basically, “The 48 Laws of Power” really helps you with your communication and expectation.

So what are some of your favorite laws from the book?

One of my favorite ones is law number 5 “Guard Your Reputation.” Guard it at all costs. For a small business owner or entrepreneur, when you’re first starting out, all you have is your reputation. All you have is the way that people perceive you and that you treat people and engage with people. So I mean, your reputation, your word, you doing what you say you are going to do it means everything. That’s your personal credit.

Another favorite is Law 3, “Hide Your Intentions.” you know, and we got a great idea is that they don’t tell you know the world. But they go into detail and spell out why you should hide your intentions and you know, a lot of these things there is their very strategic.

At the end of the day, I would recommend reading these books if you’re a small business owner or entrepreneur.

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